CONSUMER PREFERENCE IN TYPE OF HOUSE APPEARANCE OFFERED BY HOUSING DEVELOPER IN SEMARANG

Abstract

Competition among companies property sharper with increasing population coupled with the increasing needs of the home. Purpose of this study is to analyze the consumer preference in type of house appearance offered by housing developer in Semarang. The method used in this research is qualitative methods.The population in this study visitors from housing exhibition held in several shopping centers.The analytical method used is respondent perception about consumer preference in type of house appearance with descriptive analysis because in descriptive analysis will reflect the real opinion of the respondents. Based on the result and analysis, the conclusion in this research are: The house type consumer prefer most is type minimalist and the second is Vernacular type. This is because the spare and streamlined is charming in almost any space. Type Minimalist also have uniqness that is very simple and attractive also modern. Minimalist type is very popular and the price lower. Meanwhile, the type vernacular prefer almost by the enterpreneur that come from the high class society and they say type vernacular is big and luxury, also georgeous or big.