Analisis Perilaku Konsumen Muslim dan Expenditure Switching terhadap Konsumsi Kosmetik Berlabel Halal

Abstract

Muslims believe that consuming halal and good goods (Thayyib) is an absolute requirement, including cosmetic products. Labeled halal cosmetics has increased in the Indonesian market. However, halal products have not been a leading indicator of Muslim consumers in making choices in buying cosmetic products. This research aims to analyze Muslim consumer behavior in consuming halal cosmetic also to analyze expenditure switching behavior in cosmetic consumption. This research used purposive samping method, specified criteria are: female bachelor students Islamic Economic of FEB Undip, Islamic Economic FEBI UIN Walisongo, Developments Economic FE UNNES, Moslem, and using cosmetics. Number of samples is 237 respondents were determined using the method Slovin. This research use descriptive analysis, principal component analysis and logistic regression analysis. Descriptive statistical analysis is used to identify the respondent characteristics and some respondent‟s direct answers. Results of PCA reduced 57 questions to 16 variables construct questions. The logistic regression results of Islamic Economy FEB UNDIP showed that consumption of halal labeled cosmetics was driven by: (1) Revenue, (2) non nominal prices of halal labeled cosmetics, (3) nominal prices of halal labeled cosmetics, (4) religiosity dimensions of experience (X4F2), (5 learning process dimensions of product usage experience (X6F1), (6) visual promotion (X7F1), (7) internal product quality (X8F1), (8) external product quality, while the expenditure switching pattern is driven by nominal prices of halal labeled cosmetics and religiosity dimensions of experience. Logistic regression results of Economic Development of UNNES FE show that consumption of halal labeled cosmetics is driven by: (1) nominal prices of halal labeled cosmetics, (2) non nominal prices of cosmetics without halal labels, (3) learning process dimensions of product usage experience, (4) religiosity dimensions of religious knowledge, (5) non-visual promotion, while the expenditure switching pattern is driven by: (1) nominal prices of halal labeled cosmetics, (2) nominal prices of cosmetics without halal labels, (3) religiosity dimensions of religious knowledge, (4) learning process dimensions of product usage experience, (5) non-visual promotion, (6) internal quality of products, (7) external quality of products. The logistic regression results of Islamic Economic FEBI UIN Walisongo showed that consumption of halal labeled cosmetics and expenditure switching patterns were driven by nominal prices of halal labeled cosmetics and religiosity dimensions of practice.