PENGARUH PEMBERIAN KOMPENSASI DAN MOTIVASI KERJA TERHADAP LOYALITAS KARYAWAN DAN DAMPAKNYA PADA KINERJA KARYAWAN (Studi pada Karyawan Cv Al-Achwan)

Abstract

Human resources play a very important role in a company because humans are the determinant of the running of the company. One of the company's successes is measured through employee performance. The higher the employee's performance, the higher the success achieved by the company. The purpose of this study was to analyze the effect of compensation and work motivation on employee loyalty and its impact on employee performance. The population in this study were employees of CV Al-Achwan. This research was conducted by distributing questionnaires with a sample of 130 employees using simple random sampling method. The data analysis method used is multiple regression analysis. The data testing techniques used in this study include path analysis test, and sobel test to test the mediation effect. The results showed that giving compensation has a positive effect on employee loyalty, work motivation has a positive effect on employee loyalty, compensation has a positive effect on employee performance, work motivation has a positive effect on employee performance, employee loyalty has a positive and significant effect on employee performance.