Kesiapan TVRI Jawa Tengah Dalam Mengadopsi Televisi Digital

Abstract

Digitalization of television is a necessity. In 2009 the government has made the discourse of migration from analog to digital broadcasting system. Digital broadcasting systems have many advantages such as frequency size, image sharpness, and voice quality. Today Indonesia still hasn’t done the migration process. TVRI Jawa Tengah as a public broadcasting institution is given the opportunity to conduct digital broadcast trials. But this can’t work well because of there are many obstacles in the process of digitalizaion of television. This study aims to see the readiness of TVRI Jawa Tengah in adopting the digital system. This descriptive research uses diffusion of innovation theory proposed by Everett M. Rogers with cybernetic tradition which sees decision making process in a system. Researchers conducted direct interviews to the Head Station of TVRI Jawa Tengah, Editor in chief of TVRI Jawa Tengah, Head of TVRI Jawa Tengah Program and Business Development, Transmission Head Division of TVRI Jawa Tengah, reporter TVRI Jawa Tengah, KPID Jawa Tengah, and the leader of Komunitas Pecinta TVRI. Adopting the digital television system in TVRI Jawa Tengah is not completely prepared. In terms of technology and technicians TVRI Central Java is good and ready to move to digital system. While in terms of content broadcast TVRI Jawa Tengah is still not ready. This is caused by two main factors, human resources and financial problems. The management of human resources and financial management still needs to be improved.