MEMAHAMI MEKANISME KOMUNIKASI NEGOSIASI IDENTITAS FUJOSHI DALAM KELUARGA, TEMAN KERJA, KELOMPOK DAN MEDIA SOSIAL

Abstract

Fujoshi's identity is labeling women who love boys love or homosexual stories. The labeling stereotype of Fujoshi's identity is known negatively because it likes homosexual stories that are considered strange, so there is a rejection of Fujoshi individuals by giving judgments if fujoshi individuals have mental illness, are considered disgusting and their sexual orientation is doubtful. Ideal identity should be respected but there are some identities that must be negotiated because their values are not in accordance with dominant thinking. This identity influences how individuals interact with the people around them and social media where these individuals try to assert, define, modify, challenge and support their self-image This study aims to understand the communication mechanism of negotiating Fujoshi identity in family, work colleagues, groups and social media. This research uses constructivist paradigm and phenomenology method with descriptive research type. The theory used in this research is the identity negotiation theory to analyze the findings The results of this study are the essence of informants' experience in fujoshi identity negotiation communication, namely displaying different identities in family, friends, groups and social media as a form of affirmation, definition and modification of identity to gain support and recognition of identity as Fujoshi. The informant's behavior is the way the informant covers his Fujoshi identity and displays social identity in the family environment and coworkers to get recognition of the identity they use. Whereas on social media, informants get support from other fujoshi individuals so that informants find freedom in expressing behaviors that support their identity as fujoshi. It was found several factors that made informants communicate identity negotiation, namely anxiety will get denial of identity, maintain self-esteem as social beings and avoid conflict with other individuals