PUSPITASARI, Dyah Ayu and INDRIANI , Farida (2018) ANALISIS PENGARUH PERCEIVED QUALITY, PERCEIVED VALUE, DAN PERCEIVED RISK TERHADAP KEPUTUSAN PEMBELIAN ONLINE. Undergraduate thesis, Fakultas Ekonomika dan Bisnis.
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Abstract
This research aims to analyze the influence of perceived quality, perceived value, and perceived risk towards the customer’s online purchase decision of official website Lazada and social media online shop EolKPop. The sampling method used on this research is non-probability sampling with purposive sampling technique. Samples were collected from 100 respondents on Semarang who had made an online purchase transaction at official web lazada.co.id and 100 respondents who have made an online purchase transaction in social media online shop Eolkpop. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test and independent t test. The result showed that perceived quality and perceived value has positive and significant influence towards the online purchase decision on official website Lazada and social media online shop EolKPop while perceived risk has negative not significant influence towards the online purchase decision on official website Lazada and social media online shop EolKPop.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | perceived quality, perceived value, perceived risk, purchase decision |
| Uncontrolled Keywords: | perceived quality, perceived value, perceived risk, purchase decision |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economics and Business > Department of Management |
| ID Code: | 65047 |
| Deposited By: | INVALID USER |
| Deposited On: | 21 Sep 2018 13:34 |
| Last Modified: | 21 Sep 2018 13:34 |
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