ANALISIS PENGARUH DESAIN PRODUK, PERCEIVED VALUE, DAN PROMOSI TERHADAP CITRA MEREK SEPATU NIKE (Studi pada Konsumen Sepatu Nike di Kota Semarang)

ADIPUTRA, Nizam and MAGNADI , Rizal Hari (2018) ANALISIS PENGARUH DESAIN PRODUK, PERCEIVED VALUE, DAN PROMOSI TERHADAP CITRA MEREK SEPATU NIKE (Studi pada Konsumen Sepatu Nike di Kota Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This study aims to analyze the effect of Product Design, Perceived Value, and Promotion on Brand Image of Nike shoes. This study uses three independent variables namely Product Design, Perceived Value, and Promotion and uses one dependent variable, Brand Image. The sample used in this study were 100 Nike shoes consumers in the city of Semarang. Data collection methods used are questionnaires distributed by non-probability sampling techniques with the type of purposive sampling. Data analysis techniques that are used is Path Analysis. Base on the result study, As well as showing that Product Design, Perceived Value, and Promotion have a positive and significant effect on Brand Image. The Adjusted R Square value is 0.805, indicating that 80.5 percent of the variation in Product Design can be explained by the independent variable in the regression equation. While the remaining 19.5 percent can be explained by other variables outside the independent variables in this study.

Item Type:Thesis (Undergraduate)
Additional Information:Product Design, Perceived Value, Promotion, Brand Image.
Uncontrolled Keywords:Product Design, Perceived Value, Promotion, Brand Image.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:64947
Deposited By:INVALID USER
Deposited On:19 Sep 2018 09:16
Last Modified:19 Sep 2018 09:16

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