Effect of Value Congruence, Brand Distinctiveness, Brand Social, Brand Warmth, and Memorable Brand Experience on Customer-Brand Identification and Brand Loyalty (Case Study: Brand of ACER Laptop)

Susanty, Aries and Tresnaningrum, Aprillia (2018) Effect of Value Congruence, Brand Distinctiveness, Brand Social, Brand Warmth, and Memorable Brand Experience on Customer-Brand Identification and Brand Loyalty (Case Study: Brand of ACER Laptop). In: The 2nd International Conference on Energy, Environmental and Information System (ICENIS 2017), 15-16 Agustus 2017, Semarang.

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Official URL: https://www.e3s-conferences.org/articles/e3sconf/a...


Item Type:Conference or Workshop Item (Paper)
Subjects:T Technology > TA Engineering (General). Civil engineering (General)
Divisions:Faculty of Engineering > Department of Industrial Engineering
Faculty of Engineering > Department of Industrial Engineering
ID Code:64893
Deposited By:aries susanty
Deposited On:18 Sep 2018 12:50
Last Modified:18 Sep 2018 12:50

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