The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks

Susanty, Aries and Kenny, Eirene (2015) The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks. Asean Marketing Journal, 7 (1). pp. 14-27.

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Item Type:Article
Subjects:T Technology > T Technology (General)
Divisions:Faculty of Engineering > Department of Industrial Engineering
Faculty of Engineering > Department of Industrial Engineering
ID Code:64801
Deposited By:Faculty of Engineering
Deposited On:14 Sep 2018 15:32
Last Modified:10 Apr 2019 07:37

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