PENGARUH SLOGAN DAN BRAND AMBASSADOR TERHADAP BRAND AWARENESS (Studi pada Konsumen Antangin JRG di Universitas Diponegoro Semarang)

ARIANI, Diah and SUTOPO , Sutopo (2018) PENGARUH SLOGAN DAN BRAND AMBASSADOR TERHADAP BRAND AWARENESS (Studi pada Konsumen Antangin JRG di Universitas Diponegoro Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This study aims to determine the effect of Slogan and Brand Ambassadors on Brand Awareness. The type of research used is explanatory reseach using hypothesis test or quantitative approach. The sampling technique used in this research is convinience sampling method with 150 responden samples through distributing questionnaires to students at Diponegoro University Semarang. The analysis in this research using multiple regression analysis technique. The result of the research shows that there is positive and significant influence between variable of Slogan and Brand Ambassador to Brand Awareness variable either individually or simultaneously.

Item Type:Thesis (Undergraduate)
Additional Information:Slogan, Brand Ambassador, Brand Awareness.
Uncontrolled Keywords:Slogan, Brand Ambassador, Brand Awareness.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:63676
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:20 Aug 2018 09:55
Last Modified:20 Aug 2018 09:55

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