EKSISTENSI AKUN SAJAK LIAR DALAM KEBERAKSARAAN: PRODUKSI, DISTRIBUSI, DAN KONSUMSINYA DI MEDIA SOSIAL

Abstract

Nurlisma Sari, Rafika. 2018. “The Existence of Sajak Liar Accounts on Literacy: Production, Distribution, and Consumption of Sajak Liar in Social Media”. A thesis (Strata-1) Departement of Indonesian, Faculty of Humanities, Diponegoro University, Semarang. Thesis Adviser (I) Dra. Rukiyah, M. Hum. and Thesis Adviser (II) Khothibul Umam, S.S., M.Hum. Sajak Liar is a variable of Literature included as a cyber literature which is exist as an official account in social media such as Line@ and Instagram. It is built by Rachmad Adjie as an intention to share creativity in literature so that being a wish of cyber literature authors. This thesis used theory of sociological literature and social media as a supporting system in order to identify the activity of production, distribution, and consumption in Sajak Liar which shares cyber poem in social media concept. The aim of this thesis is identifying the position of Sajak Liar as a representative publication of literary works that is being a reference in knowing cyber literature phenomenon. The method used in this research is qualitative method which the data collection method used interactively direct interview with the committee of Sajak Liar; Rachmad Adjie. Moreover, questionnaire is also used in this research in order to support the data collection. The method of analyzing the data used reduction technique in reaching final conclusion. In addition, the descriptive analysis is used to explain the data which is discovered. The finding revealed that: 1) The production form in Sajak Liar is literary works from its followers which are published through selection phase; 2) The distribution of poem and prose are only discovered in social media such as Line and Instagram; 3) The consumers of it are the account’s follower readers who showed their enthusiasm on Sajak Liar; 4)According to previous three processes, the emphasis is highlighted in curation process which is being a cyber critique for literacy phenomenon in order to appreciate the literary works to be better; 5) The existence of Sajak Liar is supported by its contents in activity and follower’s participation in literacy. Keywords : Literacy, Existence, Sajak Liar, Cyber Literature, Account.