Model of Indonesian Traditional Market Revitalisation: Case Study of Five Metropolitan Cities in Java Island

Abstract

The existence of Indonesian traditional market in the post reform order has a lesson learn of survival community. Traditional market represents a micro-economy, which ontribute the national economy stability during the crisis. Most of traditional market in Java island is influenced by ancient Mataram Kingdom as figure out on the relief of Borobudur Temple. Mechanism of transaction in traditional market, such as bargaining process and selling culture has a distinctive local wisdom of Indonesia. The revitalisation of public market in Indonesia has a mediocre performance in general. Most of revitalisation projects among traditional market did not given a strategic bargaining position of previous market vendors to involve for market development process. This research focuses on modelling the revitalisation of traditional market in Indonesian context. A case study in five metropolitan cities was adopted. The findings underline that the pattern of Indonesian Traditional market in each metropolitan city on Java Island revealed that transportation access, distinctive local food and sociology aspect influencing the revitalisation process. This research suggests the model of Indonesian traditional market revitalisation to encourage the local authorities in sustainable community. The proposed model has a strategic issue, in terms of public building policy and capacity building of local authority.