PENGARUH PENGETAHUAN LINGKUNGAN DAN SIKAP TERHADAP NIAT MENGGUNAKAN PRODUK HIJAU (Studi pada Pengguna Sepeda di Kalangan Mahasiswa Fakultas Ekonomika dan Bisnis)

Abstract

This study was conducted to determine the effect of environmental knowledge and attitude to the intention of using environmentally friendly product which in this case is bicycle. This is based on the large number of people who are not yet aware of the effects of environmental damage caused by the use of carbon monoxide-emitting means of transportation. The object of this research is the bicycle which is one of the form of environmentally friendly products and also the means of transportation. The population in this study is a student of Faculty of Economics and Business of Diponegoro University Semarang batch 2013 to 2016. Sampling technique used in this study is non probability sampling technique with the number of respondents as much as 258. The method of data analysis used is multiple regression analysis. The results showed that the value of environmental knowledge and attitude variables have a positive and significant impact on the intention of using environmentally friendly products.