PENGARUH REVITALISASI PASAR TRADISIONAL DAN SUMBER DAYA PEDAGANG TERHADAP PENDAPATAN PEDAGANG PASAR JEPON KABUPATEN BLORA

Abstract

Revitalization the tradisional market is one of the government‟s program to improve the income of the market traders at market Jepon sub-district in Blora. The aim of this research was to find out the influence of the traditional market revitalization and the merchant‟s resource to merchants revenue at market Jepon sub-district in Blora. Methods used to collect primary data was simple random sampling method. The collection of data obtained from 100 market traders at market Jepon by questionnaire consisting of closed questions with likert scale 5. Data analysis techniques used in this study is a SEM (Structural Equation Modeling) which operated via AMOS ver 21.0. The result shows that variable market revitalization and merchant‟s resource had a positive and significant effect to the merchants revenue at market Jepon. The variable that dominant influenced to merchant's income in Jepon Market was market revitalization. The most dominant influence on market revitalization was governance.