SIMARMATA, Ester Hilery and MUDIANTONO, Mudiantono (2018) PENGARUH PENGALAMAN MENJUAL, KOMPETENSI MENJUAL DAN KUALITAS HUBUNGAN UNTUK MENINGKATKAN KINERJA TENAGA PENJUALAN (STUDI PADA TENAGA PENJUALAN SMARTPHONE KOTA SEMARANG ). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.
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Abstract
The purpose of this study to analyze the effect of selling experience, selling competence, quality of relationship to the increase of sales person’s performance. The population used in this study is the sales force smartphone Semarang city that has been working as a sales force for 2 months. The number of samples used in this study as many as 110 respondents. The method of data collection conducted through questionnaires. This research uses Structural Equation Modeling (SEM) analysis using AMOS 22.0 analysis tool. The result show that the selling experience has a positive and significant effect on the quality of the relationship, the selling competence has a positive and significant effect on the quality of the relationship , the selling experience has a positive and significant effect on the selling competence, and significant influence on sales performance, and the quality of the relationship has a positive and significant effect on the salespersons performance.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Selling Experience, Selling Competence, Quality of Relationship, Salesperson’s Performance |
| Uncontrolled Keywords: | Selling Experience, Selling Competence, Quality of Relationship, Salesperson’s Performance |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economics and Business > Department of Management |
| ID Code: | 62920 |
| Deposited By: | INVALID USER |
| Deposited On: | 10 Jul 2018 10:04 |
| Last Modified: | 10 Jul 2018 10:04 |
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