ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, KEWAJARAN HARGA DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Produk Oriflame Semarang)

FITRIANA, Diana and SUKRESNA, I Made (2018) ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, KEWAJARAN HARGA DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Produk Oriflame Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

The purpose of this study to analyze the effects arising from brand image, product quality, price fairness and customer satisfaction on customer loyalty from Oriflame Semarang users. The variables used in this study is brand image, product quality and price fairness as an independent variable, customer satisfaction as an intervening variable and customer loyalty as an dependent variable. The samples in this study were 180 respondents. This study uses analytical techniques of Structural Equation Modelling (SEM) with AMOS 24.0 as the analysis instrument. The result show that brand image has not positive and significant effect on customer satisfaction, product quality has positive and significant effect on customer satisfaction, price fairness has positive and significant effect on customer satisfaction and customer satisfaction has positive and significant effect on customer loyalty.

Item Type:Thesis (Undergraduate)
Additional Information:brand image, product quality, price fairness, customer satisfaction, customer loyalty.
Uncontrolled Keywords:brand image, product quality, price fairness, customer satisfaction, customer loyalty.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:62889
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:06 Jul 2018 09:32
Last Modified:06 Jul 2018 09:32

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