Effect of Trust and Ease Of Popularity of Interest Transaction System to Improve Online Website PT KAI (A Study on Passenger Train in Semarang Tawang Station)

ASJI, Sabbat Nugroho (2017) Effect of Trust and Ease Of Popularity of Interest Transaction System to Improve Online Website PT KAI (A Study on Passenger Train in Semarang Tawang Station). Masters thesis, Diponegoro University.

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Abstract

The purpose of this research is to Investigate the Effects of Trust, Easy of System, Popularity System and the effect the popularity of the system on an on-line transaction. The study was conducted at passengers KAI Semarang Tawang Station, the sample size is about 125 passengers. The data is processed using the Structural Equation Modeling (SEM) roomates assisted by the application program of Analysis of Moment Structure (AMOS) version 18.0. According to the analysis, it is concluded as the followings: easy of system has a positive effect on the popularity of the system; trust has a positive effect on the popularity of the system; popularity of the system has a positive effect on the on-line transaction; easy of sytem has a positive effect on the on-line transaction; trust has a not effect on the on-line transaction.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce
Divisions:School of Postgraduate (mixed) > Master Program in Management
ID Code:62870
Deposited By:Mr Endhar Priyo Utomo
Deposited On:05 Jul 2018 10:53
Last Modified:05 Jul 2018 10:53

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