TINDAK TUTUR ILOKUSI DALAM IKLAN KOMERSIAL DI RADIO KIS FM SEMARANG

Abstract

One of the language functions is to communicate and work together. The medium can be an advertisement on the radio. Advertising is a medium to offer goods or services using the language as the ingredients. Radio advertisement is very effective to inform consumers with audio media in the form of sound and music in the form of jingle and rhetoric ability of broadcasters. The form of communication in the form of speech. The speech has a speech effect called illocution. The advertiser is a speaker while the opponent is the listener. This is interesting for researchers to further study acts of advertising on the radio Kis, especially the power of speech ilokusinya. This study aims to describe the types of commercial advertising advertising commercially illustrated acts on Kis radio. The method used is the method of referring and recording techniques. Analysis of the data using the method of matching. The data population is in the form of a speech in the radio advertisement Kis. Data taken by purposive sampling technique. The theory used with pragmatic theory. The result of the research was found in the act of speech of illocution with its type in the form of 1) assertive speech act with verb expressing, showing, mentioning, and giving testimony. 2) Acting speech directive with verbs invite, order, order, and suggest. 3) Expressive speech acts with verbs praising, complaining, blaming, and criticizing. 4) Commissive speech acts with verbs promising, prohibiting, and expressing abilities. Each act of speech is characterized by the context of speech. Every ilocution has its perlokus effect. Perlokusi in speech there is a direct and indirect. The result perlokusi goal to listeners or consumers to buy products offered. Keywords: Speech, illusion, advertising, radio.