ANALISIS PENGARUH KESADARAN PELANGGAN TERHADAP PENGUNGKAPAN CSR DAN PENGARUH PENGUNGKAPAN CSR TERHADAP NILAI PERUSAHAAN (Studi Empiris pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2016)

Abstract

The aims of this study is to analyze customer awareness have positive effect to Corporate Social Responsibility (CSR) disclosure at the company and analyze CSR disclosure have positive effect to firm value. The sampling method used is purposive sampling. The population of this study is all companies that have been listed on the Indonesia Stock Exchange in 2016, with a sample of manufacturing companies listed on the Indonesia Stock Exchange in 2016, totaling 66 companies. This study used secondary data from the financial statements of manufacturing companies listed on the Indonesia Stock Exchange in 2016 and Bloomberg database. Independent variables are customer awareness measured by advertising expense devided by sales and CSR as measured by the corporate social responsibility disclosure’s index based on the Global Reporting Initiative (GRI) guidelines version 3.1. Dependent variable is firm value measured by Tobin's Q. The test is descriptive statistical test and regression analysis. The results showed 1) customer awareness significantly have positive effect on CSR disclosure, and 2) CSR disclosure significantly have positive affect on firm value.