PRIMANDESERA, Andika and SUKRESNA, I Made (2018) ANALISIS PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG (Studi Pada Pengguna XL Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.
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Abstract
This study aims to analyze repurchase intention level of XL through service quality, perceived price and trust. This study considered by the decreased of the number of the customers and some complaints from the customers. Population of this study is all of XL’s customers at Semarang. This study using purposive sampling for all 140 samples. This study has 4 hypotheses and analyzed by using SPSS and SEM. The results of this study show that service quality has positive influence on perceived value, perceived price has positive influence on perceived value, trust has positive influence on perceived value and perceived value has positive influence on purchase intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Service Quality, Perceived Price, Trust, Perceived Value, Repurchase Intention |
| Uncontrolled Keywords: | Service Quality, Perceived Price, Trust, Perceived Value, Repurchase Intention |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economics and Business > Department of Management |
| ID Code: | 61999 |
| Deposited By: | INVALID USER |
| Deposited On: | 20 Apr 2018 10:11 |
| Last Modified: | 20 Apr 2018 10:11 |
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