Pemaknaan Khalayak terhadap Konstruksi Hybrid Masculinity

Abstract

This research was conducted to find out audience receptions towards hybrid masculinity construction by looking at reality survival show called Produce 101 Season 2. Produce 101 Season 2 is a show from South Korea that is widely consumed and watched by the people of Indonesia, whereas this show displays a form of masculinity called hybrid masculinity that is quite different and new for the people of Indonesia because it is different from the dominant masculinity that has been known. The types of hybrid masculinity studied in this study are localized global / regional masculinity and manufactured versatile masculinity. This research uses Roland Barthes's semiotic analysis method to find out preferred reading that appear in the show and Stuart Hall’s reception analysis to know the meaning of the audience, and this research use active audience theory and gender performativity theory. The results showed that the informants had ideal masculinity standards in line with dominant masculinity, such as having a firm jaw and a sturdy body, not having excessive hairstyles, able to maintain a good appearance, possess attitude and manner that is calm and not excessive, and also respect women. The reception of informants consisting of male and female informants on hybrid masculinity construction in the Produce 101 Season 2 show diversity with the tendency to be in a dominant position. The most dominant element is the physical appearance element seen from the muscular body shape, tall and the overall merging of kkonminam face with a muscular body, and the element of effort to achieve physical appearance through exercise, the use of face masks and shave beards. In addition, the most negotiable element is the physical appearance element seen from kkonminam face, the element of effort to achieve physical appearance through the use of makeup, and the element of images displayed through gestures of dancing girl group dance. While the element of images displayed through the expression and voice tone that is a merger of aegyo and manly image has a balanced reception between the dominant, negotiated, and oppositional position. This suggests that audiences can agree and negotiate men who have quite a different masculinity from the dominant masculinity they previously knew, and that the audience is active because they do not directly interpret and receive messages delivered by the media, but messages are considered and negotiated according to the background and condition of each audience.