PERAN HUMAS POLRES SEMARANG DALAM MENJAGA CITRA POLISI PELINDUNG DAN PENGAYOM MASYARAKAT

Abstract

Ideally one of the public relations functions is to maintain the image / positive image of a company. Public Relations POLRI have an important role in establishing and maintaining relationships with the public in order to create a positive image in the eyes of the public. As a State law enforcement agency, POLRI should be able to provide protection, protection and service to the community, but with negative news and positive news. In building the image of POLRI tends to be inconsistent sometimes up and down sometimes. This study aims to describe the role of Public Relations Police Semarang In Keeping the image of Police Protector and Protector Society. This research uses qualitative descriptive research method, data source obtained from primary data and secondary data. Primary data collection was done by interview (indept interview) with 3 resource persons from Polres Resort and 2 people from the society, while secondary data was obtained from books, internet and also Polres Resort archives of Semarang. The results of this study describe the role of Public Relations Police Semarang In Keeping the image of Protector Police and Protector Society. Public Relations Police Semarang not optimally perform the role of public relations is actually. From 4 public relations roles are expert advisor, communication facilitator, facilitator of problem solving process and communication technician. Media - media used by the Polres Semarang very diverse. With the socialization directly to the community community may be able to know where the public search for information Polres Semarang. In the use of online media and social media publicist Polres Semarang always monitor the media. Especially social media facebook publicist should reply to the posts - posts on the wall facebook. Not only to disseminate information but also to respond to submissions and remarks from the medsos users.