AKTIVITAS PROMOSI TELKOMSEL BRANCH SEMARANG UNTUK PRODUK LOOP

Abstract

Telkomsel innovates by presenting a new product and a new data package, that is Loop. Loop is designed specifically for youth consumer segment. Therefore, Telkomsel Branch Semarang conduct promotional activities related to Loop products. Telkomsel Branch Semarang creating activities relate to youth segmentation, such as; Games Community, Runners Community, Dances Community, and many more. Therefore, Telkomsel Branch Semarang have several targets targets to be achieved for the Loop product.So that is why Telkomsel Branch Semarang increasingly vigorous in carrying out promotional activities. The other way of promotion consists of Advertising, personal selling, sales promotion, public relations and direct marketing. This study discuss about "Promotion Activity of Telkomsel Branch Semarang on Loop Product". The purpose of this study is to describe activity promotion by Telkomsel Branch Semarang on Loop Product. This study used descriptive qualitative method. This method aims to describe a particular social situation or phenomenon. Data collection techniques used interviews and document studies. From the results of research, it can be concluded that Telkomsel Branch Semarang conducts promotional activities based on promotional, example; Advertising that works with vendors in the advertising production process, Sales Promotions that utilize direct selling and indirect selling strategies, that have been discussed by Branch Manager, Supervisor and Marcom, then tools Public Relations is divided into four activities, such as; community relations, customer relations, media relations and special events. The next tool is Personal Selling that runs very well by donating 35% of sales by utilizing merchants in restaurants and cafes. And the last tools is the Direct Marketing, that use the system broadcast message to the number of customers who has been registered.