PENGARUH KESADARAN MEREK, CITRA MEREK, LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN SIKAP MEREK SEBAGAI VARIABEL INTERVENING PADA ONLINE TRAVEL AGENT TIKET.COM

APSYARI, Firdha and RAHARDJO, Susilo Toto (2018) PENGARUH KESADARAN MEREK, CITRA MEREK, LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN SIKAP MEREK SEBAGAI VARIABEL INTERVENING PADA ONLINE TRAVEL AGENT TIKET.COM. Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This study is aimed at showing the influence of Brand Awareness, Brand Image, and Brand Loyalty to the consumer purchase decision through brand attitudes on Online Travel Agent Tiket.com. The data obtained are taken from 100 respondents who are users of Online Travel Agent Tiket.com and are taken by using purposive sampling. The analysis method used in this study is quantitative method including validity and reliability test, classic assumption test, multiple regression analysis, T test, F test, and coefficient determination using SPSS analysis tool. The result of this study shows that brand awareness, brand image, and brand loyalty have such possitive and significant effect to brand attitude. While brand attitude have such possitive and significant effect to the consumer purchase decision.

Item Type:Thesis (Undergraduate)
Additional Information:Brand Awareness, Brand Image, Brand Loyalty, Brand Attitude, Purchase Decision
Uncontrolled Keywords:Brand Awareness, Brand Image, Brand Loyalty, Brand Attitude, Purchase Decision
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:60974
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:22 Feb 2018 11:07
Last Modified:22 Feb 2018 11:07

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