ANALISIS PENGARUH SERVICE QUALITY, FOOD QUALITY, PERCEIVED VALUE, DAN CUSTOMER SATISFACTION TERHADAP BEHAVIORAL INTENTIONS FAST FOOD MCDONALD’S

BAHAR, Bramantio Ishaq and INDRIANI , Farida (2018) ANALISIS PENGARUH SERVICE QUALITY, FOOD QUALITY, PERCEIVED VALUE, DAN CUSTOMER SATISFACTION TERHADAP BEHAVIORAL INTENTIONS FAST FOOD MCDONALD’S. Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

[img]
Preview
PDF - Published Version
3241Kb

Abstract

This research aims to analyze the influence of service quality, food quality, perceived value, and customer satisfaction towards behavioral intentions in fast food restaurant McDonald’s. The sampling method used in this research is non-probability sampling with convenience sampling technique. Samples were collected from 100 students of Diponegoro University respondents who had visited and purchased a product at McDonald’s. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression tests, f-test, determination test, hypothesis test (t statistic test), and Sobel test. The result showed that service quality, food quality, and perceived value have positive and significant influence toward the customer satisfaction and customer satisfaction as the intervening variable has positive and significant influence toward the behavioral intentions.

Item Type:Thesis (Undergraduate)
Additional Information:service quality, food quality,perceived value, customer satisfaction, behavioral intentions
Uncontrolled Keywords:service quality, food quality,perceived value, customer satisfaction, behavioral intentions
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:60970
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:22 Feb 2018 10:44
Last Modified:22 Feb 2018 10:44

Repository Staff Only: item control page