PERILAKU PEMILIH DALAM PEMILIHAN KEPALA DESA (PILKADES) DESA MRANAK KECAMATAN WONOSALAM KABUPATEN DEMAK TAHUN 2016

Abstract

This study entitled "The Voter Behavior in Village Head Election (Pilkades) 2016 in Mranak Village Wonosalam Sub-District Demak District”. The research was conducted based on the assumption that the candidate of the poor who are not respected by the society in terms of performance or the majority of the community are complained about the candidate performance, but on the other hand he was able to win back the Mranak Village Head Election in 2016. This study has several objectives.First, the researcher wanted to know about the Behavior of Mranak Village voters in the Village Head Election. Second, to know the factors that influence voter behavior in village head election. Theories used as a voter behavior analysis tool in village head elections and influencing factors are the voter behavior theories of Syaiful Mujani, William Liddle, Kuskridho, and theories described by Dieter Roth. Moreover, the theory used for factors that influence the voters is Adman Nursal’s theory.This research uses Descriptive Quantitative research method with Multistage Random Sampling technique. The results of this study found that the voter behavior in Mranak Village Wonosalam Sub-District Demak District in the election of the village head in 2016 is based on psychological approach that is relatively affect. Several of the influential psychological factors are the role of a village head and the experience of the candidate.This is because for the community, the figure or personality of the village head is very important and takes precedence. It is also supported by the money politics factor of the village head candidate and can be seen in terms of the amount of money given to voters to buy votes.