PEMBERDAYAAN MASYARAKAT KABUPATEN BOYOLALI DALAM PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT. SIDO MUNCUL Tbk. (Studi Kasus Program Desa Rempah di Kecamatan Ampel)

Abstract

Sidomuncul Pte Ltd. is one of company that applying corporate social responsibility activities through empowerment herbal village program. The program aims to contribute to society and the environment, improve the community economy, strengthen destinations, tourist areas in Boyolali and the surrounding region, as well as improving rural welfare. Sidomuncul Pte Ltd in order to increase the capacity of communities also provide guidance and assistance cultivation of spices ranging from planting to management This research using descriptive qualitative research approach. Qualitative methods used authors wanted to examine qualitative methods used authors wanted to examine resulted image of corporate social responsibility program. At this research focuses on the activities of social responsibility undertaken by Sido Muncul Pte Ltd. program of corporate social responsibility that has been created is intended to contribute to society and the environment, improve the community economy, strengthening tourist destinations And community empowerment program in Boyolali and its surroundings, and Improve the welfare of rural communities The result of this research it has already been planned program of empowerment by Sido Muncul Pte Ltd. The interest of the community towards the spice village program is high cause of the availability of land to be managed and the majority of the livelihoods of the target villagers as farmers. Empowerment method used is socialization and training. Community participation in the empowerment indicated resources by the initiative participation Gapoktan (Farmers) in herbal village. Research has found that in 2016 the target villages still implement development activities. Herbal village program in Boyolali regency is the 2 implementation of the program: First implemented by the Regional Government of Boyolali through the Department of Agriculture, Plantation and Forestry and the second, implementation of corporate social responsibility of Sido Muncul Pte Ltd. that are Branding