ANALISIS FAKTOR YANG MEMPENGARUHI KONSUMSI AIR BERSIH PDAM GOLONGAN PELANGGAN RUMAH TANGGA II KABUPATEN BLORA

Abstract

The number of customers of PDAM in Blora regency from year to year has always increased, but in reality the number of consumer increase is not proportional to the amount of production and distribution of water that actually decreased especially occurred in the last 2 years, because Blora Regency has low rainfall and drought during the dry season. The aims of this research areto identify how the consumer characteristics of PDAM in Blora Regency and to know what factors can influence the level of water consumption of household customers II of PDAM in Blora Regency. The method of analysis that is used in this research is multiple linear regression analysis model. The primary data are obtained from 100 respondents of household customers of PDAM by using multiple stage sampling method. Dependent variable used in this research is water consumption of PDAM of Blora Regency (Y), while independent variable arethe number of family members, family income, education level, water tariff, other water source, water quality of PDAM. The characteristics of consumers show that some of consumers are male, around 31-40 years old. In general, respondents have Senior High School level (SMA) with average income level with a range between Rp 1.000.000-Rp2.000.000. The result of the research shows that the variable income level and the number of family members are statistically significant positively influence on the water consumption of PDAM (Y), then the tariff variable has a negative and significant effect on the water consumption of PDAM (Y), while the level of education, other water, and water quality have no significant positive effect on PDAM water consumption in Blora (Y). This research recommends that PDAMs need to develop their potential by improving the facilities and the water quality of PDAMs.