FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG (Studi Pada Pelanggan Berrybenka Semarang)

WIJAYA, Hendra Riki and SRI, Rahayu Tri Astuti (2017) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG (Studi Pada Pelanggan Berrybenka Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This research aim to examine and analyze effect of e-service quality, customer satisfaction, trust and brand image as well as the impact on repurchase intention (Studies on Berrybenka semarang customer) The population used in this research are customer who had bought the Berrybenka product with the number of sample taken 130 respondents. The analysis method was used quantitative method with AMOS as the analysis instrument.. The result showed that e-service quality has a positive influence on customer satisfaction, customer satisfaction has a positive inlfuence on trust, customer satisfaction has a positive influence on brand image, trust has a positive influence on repurchase intention and brand image has a positive influence on repurchase intention.

Item Type:Thesis (Undergraduate)
Additional Information:brand image, e-service quality, trust , customer satisfaction, repurchase intention.
Uncontrolled Keywords:brand image, e-service quality, trust , customer satisfaction, repurchase intention.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:58871
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:04 Jan 2018 10:45
Last Modified:04 Jan 2018 10:45

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