STRATEGI KESANTUNAN TUTURAN TRAINER ARY GINANJAR AGUSTIAN DALAM ESQ VIRTUAL TRAINING: Kajian Pragmatik

Abstract

Qonita, Rosyida. 2017. "Politeness Strategy used by a trainer Ary Ginanjar Agustian in ESQ Virtual Training: Pragmatic Analysis." Advisor Drs. Suharyo, M.Hum. and Riris Tiani, S.S., M.Hum. The main analysis of this thesis is utterances used by Ary Ginanjar Agustian as a trainer in ESQ Virtual Training. Ary Ginanjar Agustian is a motivator and a founder of motivation training ESQ 165. As a motivator, Ary Ginanjar Agustian is necessarily required to have a good ability of public speaking so that he can motivate and influence the audience. This thesis analyzes politeness strategy used by Ary Ginanjar Agustian during the training. The purpose of this thesis is to describe politeness strategy used by Ary Ginanjar Agustian applies politeness theory by Brown and Levinson. The method of this thesis uses an observation and writing technique. The writer makes a transcript from ten videos of ESQ Virtual Training Character Building 1 edition as data analysis. In analysis, the writer classifies the utterances which agree with politeness theory by Brown and Levinson (bald on record, positive politeness, negative politeness, dan off record). The result presents that Ary Ginanjar Agustian uses 2 kinds of politeness strategy: on record and positive politeness. The different characteristic of politeness strategy used by Ary Ginanjar Agustian is to raise the spiritual concept. Ary Ginanjar Agustian also uses another language style and hedges as the characteristic of politeness. Keywords: Politeness Strategy, Pragmatic Analysis, ESQ Virtual Training, Motivation Training