ANALISIS PENGARUH ORIENTASI KEWIRAUSAHAAN DAN MANAJEMEN RANTAI PASOKAN UNTUK MENINGKATKAN KINERJA BISNIS DENGAN MEDIASI KEUNGGULAN BERSAING (STUDI PADA UKM BATIK KOTA PEKALONGAN)

Abstract

This research was conducted to test how much influence of entrepreneurship orientation and supply chain management to competitive advantage in improving business performance. Samples of this research is SMEs batik entrepreneurs in Pekalongan City, a number of 110 respondents. The data analysis technique used in this research is the structural equation model (SEM) technique of AMOS 22 software. The test result using SEM shows the goodness of fit criteria of full model is Chi-Square = 90,48; Probability = 0,295; CMIN / DF = 1,077; GFI = 0.901; AGFI = 0.858, TLI = 0.990; CFI = 0.992; and RMSEA = 0.027. Thus it can be said that the model in this study is feasible to use. The most dominant variables in influencing business performance by mediating competitive advantage are the entrepreneurial orientation and supply chain management. The suggested implication is that SMEs can create competitive advantage through superior service, innovation and production management than others; in the context of strategy, SMEs should be able to distribute products quickly at competitive rates. In the context of entrepreneurial orientation, SMEs should emphasize patterns of innovation, creativity and have the courage to take risks.