Dewi, Nur Cahyaningsih (2017) STRATEGI LOBI DAN NEGOSIASI SERIKAT PEKERJA DALAM MANAJEMEN KRISIS PERUSAHAAN (STUDI KASUS STRATEGI LOBI DAN NEGOSIASI FEDERASI SERIKAT PEKERJA PERTAMINA BERSATU (FSPPB) DALAM PROSES ALIH KELOLA BLOK MAHAKAM). Undergraduate thesis, Faculty of Social and Political Science.
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ABSTRACT Pertamina is often in the spotlight due to various major crises. The most interesting crisis case is the process of managing the Mahakam block that has been rolling over the past eight years although now Pertamina has got legal umbrella from the government. The process of managing the Mahakam Block led to various reactions, some were supportive and dubious if the management of the Mahakam Block originally undertaken by Total and Inpex was taken over by Pertamina. Crisis management is generally done by public relations (PR), but in Pertamina the role is union. Researchers would like to know the role of United Pertamina Workers Union Federation (FSPPB) in corporate crisis management through lobbying and negotiation strategy in the case of managing the Mahakam block. The research method used is qualitative approach with case study. The researcher uses a pattern matching technique to connect the qualitative data obtained with the concept already built in the frame of thought. The subjects examined were unions who were members of the FSPPB and stakeholders of the Mahakam Block crisis. The result of the research is FSPPB in the case of Mahakam Block performing crisis management role with lobbying strategy and negotiation to various stakeholders. The lobbying strategy consists of brainstorming, conditioning, networking, institution building, cognitive problem, five breaking, power manipulation, cost and benefit, and futuristic or anticipatory approaches. Negotiation strategy is win-lose, which FSPPB is the winner while the ESDM Ministry is the loser. The techniques used are making the agenda of official forums, making deadlines with intimidation, good guy bad guy by exchanging certain roles (wiseman, sniper, observer), and requesting concession to the Ministry of Energy and Mineral Resources and Pertamina's Board of Directors. FSPPB lobby and negotiate to stakeholders for having a role in crisis management. This study adds the concept that unions can have a role in crisis management. This role will be greatly enhanced by the Joint Working Agreement (PKB) which contains the union's special roles, so as to strengthen the union's trade union position in managing corporate crises. In Pertamina, FSPPB has a special role to play in maintaining the company's business continuity and striving for Indonesian energy sovereignty. As for lobby strategy dominant and effectively used by FSPPB in this case study is power manipulation approach, meanwhile the negotiation strategy is win-lose with good guy bad guy technique.
|Item Type:||Thesis (Undergraduate)|
|Subjects:||H Social Sciences > HE Transportation and Communications|
|Divisions:||Faculty of Social and Political Sciences > Department of Communication|
|Deposited By:||INVALID USER|
|Deposited On:||21 Nov 2017 10:03|
|Last Modified:||06 Dec 2017 08:47|
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