COHESION AND COHERENCE IN ARTICLES ABOUT PTNBH IN UNPAD’S WEBSITE: A DISCOURSE ANALYSIS STUDY

Abstract

PTNBH (Perguruan Tinggi Negeri Badan Hukum/Corporate University) is an independent status of universities that have their own authority. Many internal system of universities are undergoing changes, but these changes provide an opportunity for universities to improve their quality. Universitas Padjadjaran (Unpad) inaugurated the change of status to corporate university (PTNBH) in January 2017. The change was officially marked through the signing of declaration by the Minister of Research and Technology. The event is written in an article published in www.unpad.ac.id. The article is considered as important news relating to the topic and it influences the appeareance of time in website. In article or discourse,cohesion is the relationship between sentences in a discourse, both grammatically and lexically. Using good cohesion, a speaker or writer will be able to produce good discourse. This study will look at (1) how lexical cohesive devices appear in this article and then see (2) whether the lexical cohesive devices affect the number of readers of the article. This underlies the selection of research objects that are closely related to the change of Unpad status to PTNBH. Halliday and Hasan use cohesion to refer to relations of meaning that define it as a text (1976: 4). The definition is thus a semantic one, and like all the components of the semantic system, cohesion is realized through grammar and vocabulary. According to Halliday and Hasan, cohesion can be divided into grammatical and lexical cohesion. Grammatical cohesion includes devices such as reference, substitution, ellipsis and conjunction, while lexical cohesion is divided into reiteration (repetition, synonymy etc.) and collocation (co-occurrence of lexical items). The result of this study will give recommendation to Unpad website maintainers relating to writing style in news.