Pengaruh antara sikap, norma subyektif, dan pengalaman dengan minat memilih pelayanan pertolongan persalinan di RS PKU Muhammadiyah Yogyakarta

HARYANTO, HARYANTO (2003) Pengaruh antara sikap, norma subyektif, dan pengalaman dengan minat memilih pelayanan pertolongan persalinan di RS PKU Muhammadiyah Yogyakarta. Undergraduate thesis, Diponegoro University.

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Abstract

Pada era globalisasi, semakin tajam tingkat persaingan di lingkungan industri, termasuk jasa perumahsakitan. Makin tajam tingkat persaingan tidak hanya disebabkan munculnya banyak pesaing baru, tetapi juga konsumen yang makin kritis, makin menuntut dan mempunyai kemampuan memilih. Penelitian ini bertujuan untuk menganalisis pengaruh antara sikap, norma subyektif dan pengalaman dengan minat memilih pelayanan pertolongan persalinandi RS PKU Muhammadiyah Yogyakarta. Penelitian ini bersifat explanatory dengan pendekatan cross sectional. Sampel adalah ibu yang melahirkan di RS PKU Muhammadiyah Yogyakarta sebanyak 45 orang pada tahun 2003. Hasil penelitian menunjukkan variabel-variabel penelitian adalah positif (diatas 3,5). Secara rinci sebagai berikut rata-rata keyakinan terhadap RS PKU Muhammadiyah Yogyakarta adalah 3,9556, rata-rata evaluasi terhadap RS PKU Muhammadiyah Yogyakarta adalah 4,7171, rata-rata keyakinan normatif terhadap RS PKU Muhammadiyah Yogyakarta adalah 4,85185, rata-rata motivasi terhadap RS PKU Muhammadiyah Yogyakarta adalah 4,896, rata-rata pengalaman terhadap RS PKU Muhammadiyah Yogyakarta adalah 5,0665. Hasil uji regresi linier berganda adalah Y = 7,897-0,359 X1, dengan value 0,0001 pada variabel pengalaman (X1). Sedangkan variabel yang lain (sikap dan norma subyektif) tidak signifikan. Karena pengalaman merupakan faktor utama yang mempengaruhi minat memilih pelayanan pertolongan persalinan maka hendaknya diupayakan pelayanan sedemikian rupa sehingga memberikan pengalaman pelayanan rumah sakit yang positif bagi pasien. Kata Kunci: Pemilihan pertolongan persalinan, Antenatal Care, Perilaku The influence of attitude, subjective norm, and experiences toward the interest in choosing in delivery service at PKU Muhammadiyah Hospital in Yogyakarta At the globalisasi era, the more strict the competition at the industrial sectors, wheter in the goods and services production include with the hospital services. The more strict the competition not only caused by appearance of many newly hospital competitor, but also caused by the best hospital. The study wanted to analyzis the influences of attitude, subjective norm, and experiences toward the interest in choosing delivery service at PKU Muhammadiyah Hospital in Yogyakarta. The study havve an explanatory character with cross sectional approach. The samples taken from the mother who used the delivery service at the PKU Muhammadiyah Hospital in Yogyakarta on the year 2003 amount 45 persons. The result shown that the experiment variabel were positives (upper than 3,5). The details were : the rate of beleiving score to the PKU Muhammadiyah Hospital was 3,9556, the rate of evaluation score to the PKU Muhammadiyah Hospital was 4,7171, the rate of normative beleiving score to the PKU Muhammadiyah Hospital was 4,85185, the rate of motivation score to the PKU Muhammadiyah Hospital was 4,896, the rate of experiences score to the PKU Muhammadiyah Hospital was 5,0665. The double regression test result was Y = 7,897-0,359 X1, with value 0,0001 to the experiences (X1). While the other variabel (the attitude and the subjective norms) were insignificant. Since the experiences were the significant factors and influences to the selection of hospital service, so it must tried to gave the batter and make in positive experiences to the patiens. Keyword: The choosing delivery service, antenatal care, attitudes

Item Type:Thesis (Undergraduate)
Subjects:R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisions:Faculty of Public Health > Department of Public Health
ID Code:5751
Deposited By:admin FKM undip
Deposited On:27 Jan 2010 08:54
Last Modified:27 Jan 2010 08:54

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