METAPHOR MAPPING IN INDONESIAN POLITICAL INTERNET MEMES

Abstract

In this global social media era, it is very easy for people to share their ideas through internet. One of them is by making internet meme. Internet meme becomes new culture of sharingopinions easily in the worldwide networking. When people find it hard to convey theirideas and meaning through lexical words, they will use metaphor to help them explain theirintention. Metaphor has set of mapping between the source domain and target domain inthe process of making. This article will reveal the common issue talked by Indonesiannetizens especially about their political matters from two Facebook accounts: Meme PolitikIndonesia and Humor Politik Indonesia. It has been found that in these two accounts,people make memes mostly about the most recent issue around them: in this case it is aboutJakarta Governor’s election and general politic issues. The use of metaphors mapping asvehicle to share ideas shows that netizens of these two Facebook accounts mostly see POLITIC AS MOVEMENT and POLITIC AS BUSINESS.