ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN FORKLIFT MERK TOYOTA (Studi pada Pengguna Forklift Merk Toyota di Jakarta)

AFFANDI, Kevin Carollan and SRI, Rahayu Tri Astuti (2017) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN FORKLIFT MERK TOYOTA (Studi pada Pengguna Forklift Merk Toyota di Jakarta). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This research is aimed to analyze the influence of brand image, price perception, product quality, promotion and Customer relationship management to Toyota brand forklift purchase decision This study used multiple linear regression analysis with SPSS program. The population used is the customer who had bought Forklift products in PT. Traktor Nusantara. While the sample used as many as 100 people with sample selection techniques non-probability sampling using accidental sampling The results showed that there is a positive and significant relationship between brand image of the purchase decision, There is a positive and significant relationship between price perceptions of purchasing decisions, There is a positive and significant relationship between product quality to purchase decision, There is a positive and significant relationship between Promotion of purchasing decisions, There is a positive and significant relationship between Customer relationship management to purchase decisions,

Item Type:Thesis (Undergraduate)
Additional Information:Brand Image, Price Perception, Product Quality, Promotion, Customer Relationship Management, Purchasing Decision
Uncontrolled Keywords:Brand Image, Price Perception, Product Quality, Promotion, Customer Relationship Management, Purchasing Decision
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:56431
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:28 Sep 2017 10:13
Last Modified:28 Sep 2017 10:13

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