SUNDA ON INSTAGRAM: WHAT SUNDANESE USERS DO TO MAINTAIN THE LANGUAGE

Abstract

In 2016, instagram ranks fifth as the most popular social media platform by active users and third by millennials. Indonesia has reached 22 million users from 400 million worldwide. Among the million Indonesia users, what Sundanese people do to express their language, particularly to maintain it? Therefore, the paper aims to; first, find out the purposes of the use of instagram account by Sundanese users and the later, to find out the idea/thoughts shared by Sundanese users on instagram. The research used qualitative research method. Further, the writer used some quote pictures and meme pictures as the data and sourced it from some quotes accounts created by Sundanese users on instagram. The steps of the study begins with: 1) Choosing some relevant quotes accounts, 2) classifying the accounts based on the content, 3) taking the data sample, 4) analyzing the samples by classifying them based on the ideas/thoughts the users share/focus on. In sum, there are two mainly purposes of Sundanese users on instagram. The first one is to deliver jokes mostly expressed by meme pictures and they have hugely many followers. The second one is the accounts which aim to share something like knowledge on Sundanese language, for instance, Sundanese vocabularies/mini dictionary, paribasa Sunda, Sundanese script, forum, games and another information about Sunda.