THE CHARACTERISTICS OF ENGLISH ADVERTISEMENTS CREATED BY STUDENTS OF BUSINESS ENGLISH CLASS AT PGRI UNIVERSITY SEMARANG. LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT, UNIVERSITAS PGRI SEMARANG

Abstract

This study investigates the characteristics of English advertisements created by the students of Business English Class at the University of PGRI Semarang. There were 25 students taken as the sample since they had been trained how to analyse and make English advertisement. At the end of the training session, 60 pictures of educational, tourism, and health products were distributed and the students were asked to create their own advertisement under each picture. There were only 30advertisement texts eligible for further analysis. The analysis was done to its lexical aspects, syntactical features as well as its rhetorical devices. The results show that most of the students were able to make their own advertisement texts but most of the words are verb and noun (90%), simple sentence (93%), and only 2 out of 30 advertisement (6.6%) used rhetorical devices. They need more time to practice writing informative and attractive advertisement text. Thus, for the next class session, it is recommended that the lesson materials in the Business English shouldbe divided into two mainstreams: Business Writing and Business Advertisement and each mainstream should be taught for 7 class sessions. By having such division, the students will have an ample time to do some advertisement-text practices.