THE LANGUAGE OF YOUNG PEOPLE IN SOME INDONESIAN ADVERTISEMENTS

Santosa , Bernadette (2016) THE LANGUAGE OF YOUNG PEOPLE IN SOME INDONESIAN ADVERTISEMENTS. In: International Seminar on Language Maintenance and Shift (LAMAS) 6 ISSN:2540-8755 , 9 - 10 August 2016, Gedung Pascasarjana Imam Barjo No. 3 - 5 Semarang.

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Official URL: http://lamas.undip.ac.id

Abstract

Advertisement has been a part of our everyday lives. Numerous things can be advertised, whether they are products or services. Food, health equipments, cosmetics, vehicles, etc. can be advertised. The target also spans from children, teenagers, adult, the elderly, the working class, executives, housewives, male, female, the middle class until the upper class. Aiming at attracting people’s attention, advertisers make use of various of means. One of the most effective means is language. Using the right kind of language in accordance with the target market will make it easier for the advertisement to be remembered. What is more, it will interest the target market. By all means, in order that advertisers know how certain groups of people use language, they must observe the age groups, know their characteristics, habits and what is the trend.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords: age, young people, gender, sociolinguistics, codeswitching
Divisions:School of Postgraduate (mixed) > Master Program in Linguistic
ID Code:55639
Deposited By:Mr Wahyu Setia Budi
Deposited On:28 Aug 2017 14:48
Last Modified:12 Feb 2018 14:07

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