THE LANGUAGE OF YOUNG PEOPLE IN SOME INDONESIAN ADVERTISEMENTS

Abstract

Advertisement has been a part of our everyday lives. Numerous things can be advertised, whether they are products or services. Food, health equipments, cosmetics, vehicles, etc. can be advertised. The target also spans from children, teenagers, adult, the elderly, the working class, executives, housewives, male, female, the middle class until the upper class. Aiming at attracting people’s attention, advertisers make use of various of means. One of the most effective means is language. Using the right kind of language in accordance with the target market will make it easier for the advertisement to be remembered. What is more, it will interest the target market. By all means, in order that advertisers know how certain groups of people use language, they must observe the age groups, know their characteristics, habits and what is the trend.