SUNDANESE IDENTITY REPRESENTED BY THE TALENTS OF INI TALKSHOW A STUDY OF PRAGMATICS

Abstract

Media is suggested to be an effective form to maintain certain local ideology on cultural base. The action of spreading indigenous language expressions, for example, may meet its goal through media since it goes less resist and entertaining. In delivering the language expressions to rise ethnic sensitivity, choice of language and ways in delivering message are argued to be implemented. The questions rise in function, ways, and indication of adaptation. To qualify the study, descriptive-analytic method is used. The results show that four functions involved in informal conversations and songs, making it easy to be accepted and adapted.