ANALISIS PENGARUH BRAND EVALUATION, BRAND TRUST, DAN BRAND SATISFACTION TERHADAP BRAND LOYALTY MELALUI BRAND RELATIONSHIP (Studi Pengguna Service Provider Seluler Telkomsel di kota Semarang)

IBADI, Iman Khusni and INDRIANI , Farida (2017) ANALISIS PENGARUH BRAND EVALUATION, BRAND TRUST, DAN BRAND SATISFACTION TERHADAP BRAND LOYALTY MELALUI BRAND RELATIONSHIP (Studi Pengguna Service Provider Seluler Telkomsel di kota Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This research aims to find the influence of brand evaluation, brand trust, and brand satisfaction on brand loyalty through brand relationship as intervening variable. The study was conducted on consumers of Telkomsel’s special fuel in Semarang city who have made a minimum purchase at least one year. The sampling method used non-probability notably purposive sampling. The data was collected through questionnaires. The samples used in this study was 100 respondents. The data collected were processed using analytical techniques a multiple regression analysis and sobel test. The result showed that brand relationship as intervening variable mediate influence of brand evaluation, brand trust, and brand satisfaction on brand loyalty.

Item Type:Thesis (Undergraduate)
Additional Information:brand evaluation, brand trust, brand satisfaction, brand relationship, brand loyalty.
Uncontrolled Keywords:brand evaluation, brand trust, brand satisfaction, brand relationship, brand loyalty.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:54975
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:21 Jul 2017 09:55
Last Modified:21 Jul 2017 09:55

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