PENGARUH PERSEPSI JAMINAN PRODUK DAN KUALITAS INFORMASI TERHADAP KEPERCAYAAN KEPADA PERUSAHAAN DAN IMPLIKASINYA TERHADAP MINAT BELI DI E-COMMERCE (studi di Bukalapak.com)

Abstract

Thislresearchpwas conducte to find out the influence ofoperceived assurance of product and informationoquality on trustpto the company and itsdimplication on buying interest in e-commerce. Thissresearch uses perceived assurance ofoproduct and information quality as the independentjvariables and trust to the company asrthe intervening variable, and buying interest in e-commerce as the dependent variable. Thisostudy uses quantitativermethodology with Structural Equation Method (SEM)oand uses primeroand secondary data, the data analysis by collecting questionnaire respondents. There are 222 respondents in this research. The analysis results of thiskresearch showed that the two independent variables are perceived assurance of productl(0,336) and information quality (0,365) has a positive and significant relationship to the intervening variable that is trust to the company. Theotwo independent variables alsorhas a positive and significant relationship to the intervening variable that is buyingdinterest in e-commerce, which is perceived assurance of product has 0,336 and information qualityohas 0,336. Furthermore, trust to the company as an intervening variable (0,316) haska positive and significant relationship to the intervening variableothat is buying interest in e-commerce.