TEGALNESE YOUTH ATTITUDE TOWARDS BAHASA JAWA NGOKO REFLECTED IN SOCIAL MEDIA USAGE AND CLOTHING INDUSTRY AS AN EFFORT OF LANGUAGE MAINTENANCE

Abstract

This present study explores language attitudes shown by 30 Tegalnese youth towards vernacular Bahasa JawaNgoko. The data were collected through questionnaire, interview and observation. Moreover, the data were analyzed by applying direct (Gal, 1978) and indirect method (Fishman, 1971). Finally, findings showed that Tegalnese youth have positive attitudes towards vernacular Bahasa JawaNgoko or it can be defined as covert prestige. In addition, this covert prestige showed through social media usage (i.e., twitter and facebook) to gather and share either formal or informal information. Besides, they also collect any Bahasa JawaNgoko vocabularies and use a blog as an online dictionary. They also promote Bahasa JawaNgoko through creative industry, namely KaosGalgil clothing line. Covert prestige which expresses group identity and pride of culture, further, leads to language maintenance.