THE CREATION OF LANGUAGE THROUGH MOTTO INSTITUTION

Abstract

The spirit of entrepreneurship is not only seen explicitly in the advertisement of product, but it is also seen implicitly or explicitly in form of services, one of them is educational service. The factor supporting the spirit of entrepreneurship is language skill. The skill mastering a language can encourage someone to be an entrepreneur, such as being guide, being interpreter, doing commerce relationship and being a competent advertisement maker. Language used in a motto of academic institution contains a form promotion from the organizer to select the institution they offer. Certainly, if it is related to the motto of an academic institution directly or indirectly, it is a real form of one of entrepreneurship spirit realization from the organizer having direct or indirect invitation to the process of life independence. This writing reviews the language in motto of academic institution as a form of language creation in order to make the user candidates interested. The writer tries to study the meaning contained in such motto so that it can give interpretation toward entrepreneurship spirit from the writer’s point of view.