THE ETHNOGRAPHY OF COMMUNICATION APPROACH TOWARDSTHE MOTIVATORS’ SPEECHIN ORIFLAME SEMINAR

Abstract

Language often serves to maintain the separate identity of speech communities within larger communities.Culture is set of learning core values, belief, standard, knowledge, moral, law, and behavior shared by individual and societies that determines how an individual acts, feels and views one and others. The society’s culture which is passed from generation to generation, and aspects such as language, religion, custom, moral and ethics will eventually manifest how an individual does business, negotiates a contract or deal with potential business relationship. The study analyzes business motivator’s speech acts and verbal creativities of communicative event in Oriflame Motivational Seminar through approaching ethnography of communication. This study also explains how the business motivators or the leaders can motivate Oriflame consultants to run the business well, although the consultants are from different age, social class, region, status, and occupation, they can communicate and do team-work well. The purpose of the study is to describe speech events of Oriflame Seminar. The purpose of the study are;1) This journal is considered comprehensive field with numerous theoretical approaches, the writer chooses to focus on the following approaches such as speech act of communication, and the elements of ethnography of communication.