MANIPULATING SUNDANESES‟ PERCEPTIONS AND THOUGHTS IN POLITICAL DISCOURSE THROUGH INDIGENOUS LANGUAGE

Abstract

Language is frequently performed, both oral and written, to communicate the ideology. Among indigenous speakers, ideology itself is able to be believed if it is delivered by local language. Therefore, it is no wonder if many critics or politicians, including Sundanese political actors, use local language in their political actions. These activities may be seen in local magazine published in West Java, Manglé. From such comprehension, the research is conducted by focusing on one of its columns, Balé Bandung. Theoretically, Althusser stated that ideology can be delivered by using state apparatuses such as churches, schools, families and through cultural forms–literature, music, advertising, sitcom, media, etc. Manglé, one of the cultural forms, becomes an effective media to spread out the nationality and democracy ideology toward the Sundanese. The effectiveness of Manglé is represented through the fact that Manglé is read by the youth and them who work in government institutions. The issue is how the ideology is delivered in Sundanese. It leads the writers to identify the model of the deliverance. Conducting the research, the method used is analytic descriptive. The data are described and analyzed objectively. The result shows that language level use, undak usuk basa, involves in delivering the ideology. The ideology performed through loma in which sundanese use in their daily life.