ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INITIAL TRUST SERTA DAMPAKNYA TERHADAP MINAT BELI KONSUMEN PADA TOKO ONLINE LAZADA INDONESIA

MAHARANI, Shabira and INDRIANI , Farida (2017) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INITIAL TRUST SERTA DAMPAKNYA TERHADAP MINAT BELI KONSUMEN PADA TOKO ONLINE LAZADA INDONESIA. Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This research aims to analyze the influence of perceived corporate reputation, perceived corporate size, perceived ease of use, and perceived website security towards the customer’s purchase intention of Lazada Indonesia online store through initial trust as the intervening variable. The sampling method used on this research is non-probability sampling with purposive sampling technique. Samples were collected from 100 respondents on Semarang who knows the information about Lazada Indonesia and have visited Lazada Indonesias’s website. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test and sobel test. The result showed that perceived corporate reputation, perceived corporate size, perceived ease of use and perceived website security has positive and significant influence towards the initial trust. While initial trust as the intervening variable has positive and significant influence towards the purchase intention.

Item Type:Thesis (Undergraduate)
Additional Information:perceived corporate reputation, perceived corporate size, perceived ease of use, perceived website security, initial trust, purchase intention
Uncontrolled Keywords:perceived corporate reputation, perceived corporate size, perceived ease of use, perceived website security, initial trust, purchase intention
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:53517
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:04 May 2017 09:46
Last Modified:04 May 2017 09:46

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