Pengaruh Efektifitas Saluran Distribusi dan Promosi Terhadap Kinerja Pemasaran (Studi Kasus pada UKM Bordir Kabupaten Kudus)

Abstract

Small industrial embroidery contained in Kudus District has long gained the attention and support of the local goverment, but the results have not hit the target as expected by the goverment. This phenomenon can be seen in the weak development of the small and medium industries for embroidery busines district Spirit. This is due to the limitedbdistribution channels used and the lack of promotional activities. The formulation of this research is whether there is influence between the aeffektiveness of distribution channels and promotional and marketing performance . While the purpose of this study was to determine the effect of the effectiveness of ditribution channels and promotion of their marketing performance. The results showed that for the variable effetiveness of distribution channels, including promotional and marketing performance in the category of pretty. There is the influence of the effectiveness of distrubtion channels and promotion of their marketing performance. It can be seen from the t value greater than t table so that the hypothesis is accepted.