PENGARUH PERSEPSI KEAMANAN, PENGALAMAN, KEANEKARAGAMAN PRODUK TERHADAP KEPERCAYAAN DAN KEPUASAN SERTA DAMPAKNYA TERHADAP LOYALITAS PADA SITUS E-COMMERCE B2C ZALORA

WEDYASTANTRI, Tresya Oktavera and SRI, Rahayu Tri Astuti (2017) PENGARUH PERSEPSI KEAMANAN, PENGALAMAN, KEANEKARAGAMAN PRODUK TERHADAP KEPERCAYAAN DAN KEPUASAN SERTA DAMPAKNYA TERHADAP LOYALITAS PADA SITUS E-COMMERCE B2C ZALORA. Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This study is aimed to analyze the perceived security, experience, and product differentiation on trust and satisfaction and the impact on loyalty. This study was conducted at e-commerce B2C site called Zalora. The population of the study was all consumers who had ever done purchase transaction in Zalora. By testing 150 respondents, this study used 6 variables, 26 indicators, and 8 hypothesis. The analysis method was used quantitative method with AMOS as the analysis instrument. The result of the study show that perceived security has a positive and significant impact on trust, perceived security has a positive and significant impact on satisfaction, experience has a negative impact on trust, experience has a negative impact on satisfaction, product differentiation has a positive and significant impact on trust, product differentiation has a positive and significant impact on satisfaction, trust has a positive and significant impact on loyalty, and satisfaction has a positive and significant impact on loyalty.

Item Type:Thesis (Undergraduate)
Additional Information:Perceived Security, Experience, Product Differentiation, Trust, Satisfaction, Loyalty
Uncontrolled Keywords:Perceived Security, Experience, Product Differentiation, Trust, Satisfaction, Loyalty
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:52263
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:07 Mar 2017 13:45
Last Modified:07 Mar 2017 13:45

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